Marketing: Expectation vs. Reality

Marketing: Expectation vs. Reality

Marketing is a complicated aspect of business. Behind the college courses and beautifully designed how-to books is a profession that encompasses many other genres and practices. With everything that goes into marketing, it is truly a form of art in and of itself.

But this isn’t how it’s presented in schools. Marketing is taught as some sort of cold, analytical procedure that involves sitting behind a screen for eight or more hours each day, comparing key words for the most optimized search engines and maxing out Facebook and Google ad campaigns.

This has created a generation of marketing professionals that are very good at the analytics of their jobs but lack an understanding of the nuances of human nature. They can perfectly build a canvas but don’t have the skills to paint an image of beauty. Continue reading Marketing: Expectation vs. Reality

Your 2020 TikTok Marketing Strategy

Your 2020 TikTok Marketing Strategy

Social media marketing changes on a near-daily basis, and TikTok is the newest addition.

You may have heard about brands jumping into TikTok marketing, but you have no idea where to start. In fact, is TikTok even worth it?

The answer is yes! I know how challenging it can be to design a strategy around a completely new app. That’s why I’ve put together this crash-course to guide you through your TikTok content strategy. Continue reading Your 2020 TikTok Marketing Strategy