Marketing is a complicated aspect of business. Behind the college courses and beautifully designed how-to books is a profession that encompasses many other genres and practices. With everything that goes into marketing, it is truly a form of art in and of itself.
But this isn’t how it’s presented in schools. Marketing is taught as some sort of cold, analytical procedure that involves sitting behind a screen for eight or more hours each day, comparing key words for the most optimized search engines and maxing out Facebook and Google ad campaigns.
This has created a generation of marketing professionals that are very good at the analytics of their jobs but lack an understanding of the nuances of human nature. They can perfectly build a canvas but don’t have the skills to paint an image of beauty. Continue reading Marketing: Expectation vs. Reality