After over a decade of economic growth, you, the class of 2020, will be leaving school and entering into the workforce during a recession. As the unemployment rate skyrockets amid the Covid-19 epidemic, many students set to graduate next month will likely be spending a lot more time at home than they hoped for.
Here is what the class of 2020 can do to optimize their time in quarantine. Continue reading What the Class of 2020 Needs to Hear
The best marketers know they they need to be fearlessly creative to get their brand noticed.
With inbound marketing, marketers are revolutionizing the way brands present themselves by creativng unique content that drives potential customers to them, instead of just paying for expensive ads and hoping for the best.
Nearly every business and personal brand can benefit from inbound marketing and imbue their unique personality into these marketing efforts. Continue reading Inbound Marketing and the Creative Mind
A magician on stage doesn’t just mystify us with card tricks; every aspect of the show is designed to create an aura of mystery that stays with us long after the curtains are drawn.
In business, some of the most successful companies have used the same strategy. They create a lore around their products that elevates them above the rest and stands out in our minds. Continue reading The Magician Onstage
Just as the most important part of a picture is the frame, so too is the most important part of a business person the personal brand. The frame is how the world views an artist’s picture; the personal brand is how the world views the efforts of a person. And yet so many neglect theirs everyday. Continue reading The Personal Brand