Marketing: Expectation vs. Reality

Marketing: Expectation vs. Reality

Marketing is a complicated aspect of business. Behind the college courses and beautifully designed how-to books is a profession that encompasses many other genres and practices. With everything that goes into marketing, it is truly a form of art in and of itself.

But this isn’t how it’s presented in schools. Marketing is taught as some sort of cold, analytical procedure that involves sitting behind a screen for eight or more hours each day, comparing key words for the most optimized search engines and maxing out Facebook and Google ad campaigns.

This has created a generation of marketing professionals that are very good at the analytics of their jobs but lack an understanding of the nuances of human nature. They can perfectly build a canvas but don’t have the skills to paint an image of beauty. Continue reading Marketing: Expectation vs. Reality

The Importance of Building Your Own Channels

The Importance of Building Your Own Channels

In sports, the home team usually has the advantage. They know the nuances of their turf better than the opposing team; they are comfortable playing and have their own routine to follow; the fans in the seats are overwhelmingly on their side and will do whatever it takes to throw the other team off their game. The home team has the advantage.

Facebook is not your home turf. Neither is TikTok, LinkedIn, or Medium. These are important tools that every business should be utilizing, but when you begin to rely too heavily on any of them, you set yourself up for disaster. Instead of relying on these artificial turfs, it’s better to keep the battleground in-house and build your own stadium. Continue reading The Importance of Building Your Own Channels

Your 2020 TikTok Marketing Strategy

Your 2020 TikTok Marketing Strategy

Social media marketing changes on a near-daily basis, and TikTok is the newest addition.

You may have heard about brands jumping into TikTok marketing, but you have no idea where to start. In fact, is TikTok even worth it?

The answer is yes! I know how challenging it can be to design a strategy around a completely new app. That’s why I’ve put together this crash-course to guide you through your TikTok content strategy. Continue reading Your 2020 TikTok Marketing Strategy

The Personal Brand

The Personal Brand

Just as the most important part of a picture is the frame, so too is the most important part of a business person the personal brand. The frame is how the world views an artist’s picture; the personal brand is how the world views the efforts of a person. And yet so many neglect theirs everyday. Continue reading The Personal Brand

Promoting Art on Social Media

Promoting Art on Social Media

You have an idea for a short story. You grab your notebook and pen, outline your idea, and write it down. Once you manage to squeeze out a first draft, you begin editing it and really make it something magical. At the end, you have an amazing short piece of literature that you want to share with the world.

So you log on to your blog and put your story on the front page. You even make a nice graphic to add as the cover art for your story and catch eyes. Now that it’s up and public on your blog, you share it on your one to three chosen social media channels.

You’ve done everything by the book, but somehow no one visits your site to read your blog. It’s not even getting many likes on social media.

This is because, despite doing everything else right, there’s a lot of noise on social media from other creatives doing the exact same thing. So in order to get your work noticed, you need to promote it Continue reading Promoting Art on Social Media