“Think of a card.” Sounds like an simple, fair question, right?
But what if the magician can actually force you to think of the card he wants you to?
Marketers do this all the time to sell their products. They use advertising and PR to make us think we want a product or service that we don’t need, and may not even want.
It’d be no exaggeration to call it mind control.
I tried this out on stage. I flipped a card over in the deck and attempted to force someone to think of it, the same way a PR professional gets you to think of a company.
The only question is: Did it work? Continue reading How Magicians Control your Thoughts
One of the questions I always get asked as a magician is “How did you learn magic?”. No, there is no Hogwarts that 11 year old magicians attend. But the sentiment of Hogwarts — learning from teachers and peers — is exactly how I learned magic. Continue reading Learning From Others
A magician on stage doesn’t just mystify us with card tricks; every aspect of the show is designed to create an aura of mystery that stays with us long after the curtains are drawn.
In business, some of the most successful companies have used the same strategy. They create a lore around their products that elevates them above the rest and stands out in our minds. Continue reading The Magician Onstage