How Magicians Control your Thoughts

How Magicians Control your Thoughts

“Think of a card.” Sounds like an simple, fair question, right?

But what if the magician can actually force you to think of the card he wants you to?

Marketers do this all the time to sell their products. They use advertising and PR to make us think we want a product or service that we don’t need, and may not even want.

It’d be no exaggeration to call it mind control.

I tried this out on stage. I flipped a card over in the deck and attempted to force someone to think of it, the same way a PR professional gets you to think of a company.

The only question is: Did it work? Continue reading How Magicians Control your Thoughts

Creating a New Show

Creating a New Show

Putting authenticity into your work has been at the core of my blog articles. It is when we see ourselves as unique individuals that true creativity can begin. Recently, I have been putting my words into effect with the creation of my new show, Creative Conjuring. Here is how I did it. Continue reading Creating a New Show

Branding Like a Magician

Branding Like a Magician

Brands are created by experts at a company’s headquarters to sell their products.

College-educated men and women pour over thousands of numbers in an attempt to figure out just what kind of brand their customers want to buy from.

But what if, instead of this classic image, the brand was created by a magician?

Magicians have historically created, well, magical brands. This was born out of necessity due to the public perception that all magicians are the same. If the guy charging $10,000 is supposedly the same as the guy charging $500, why pay extra?

The brand of the magician is what determined whether he or she would be booked over someone charging less. Continue reading Branding Like a Magician