Brands are created by experts at a company’s headquarters to sell their products.
College-educated men and women pour over thousands of numbers in an attempt to figure out just what kind of brand their customers want to buy from.
But what if, instead of this classic image, the brand was created by a magician?
Magicians have historically created, well, magical brands. This was born out of necessity due to the public perception that all magicians are the same. If the guy charging $10,000 is supposedly the same as the guy charging $500, why pay extra?
The brand of the magician is what determined whether he or she would be booked over someone charging less. Continue reading Branding Like a Magician