The Magician Onstage

The Magician Onstage

A magician on stage doesn’t just mystify us with card tricks; every aspect of the show is designed to create an aura of mystery that stays with us long after the curtains are drawn.

In business, some of the most successful companies have used the same strategy. They create a lore around their products that elevates them above the rest and stands out in our minds. Continue reading The Magician Onstage

Creating a New Show

Creating a New Show

Putting authenticity into your work has been at the core of my blog articles. It is when we see ourselves as unique individuals that true creativity can begin. Recently, I have been putting my words into effect with the creation of my new show, Creative Conjuring. Here is how I did it. Continue reading Creating a New Show

Branding Like a Magician

Branding Like a Magician

Brands are created by experts at a company’s headquarters to sell their products.

College-educated men and women pour over thousands of numbers in an attempt to figure out just what kind of brand their customers want to buy from.

But what if, instead of this classic image, the brand was created by a magician?

Magicians have historically created, well, magical brands. This was born out of necessity due to the public perception that all magicians are the same. If the guy charging $10,000 is supposedly the same as the guy charging $500, why pay extra?

The brand of the magician is what determined whether he or she would be booked over someone charging less. Continue reading Branding Like a Magician