One of the questions I always get asked as a magician is “How did you learn magic?”. No, there is no Hogwarts that 11 year old magicians attend. But the sentiment of Hogwarts — learning from teachers and peers — is exactly how I learned magic. Continue reading Learning From Others
A magician on stage doesn’t just mystify us with card tricks; every aspect of the show is designed to create an aura of mystery that stays with us long after the curtains are drawn.
In business, some of the most successful companies have used the same strategy. They create a lore around their products that elevates them above the rest and stands out in our minds. Continue reading The Magician Onstage
A magic trick is one of the simplest pleasures in the world, yet one of the most powerful. Here is why I think everyone should take the time to learn just one simple magic trick. Continue reading Why You Should Learn a Magic Trick
Putting authenticity into your work has been at the core of my blog articles. It is when we see ourselves as unique individuals that true creativity can begin. Recently, I have been putting my words into effect with the creation of my new show, Creative Conjuring. Here is how I did it. Continue reading Creating a New Show
Brands are created by experts at a company’s headquarters to sell their products.
College-educated men and women pour over thousands of numbers in an attempt to figure out just what kind of brand their customers want to buy from.
But what if, instead of this classic image, the brand was created by a magician?
Magicians have historically created, well, magical brands. This was born out of necessity due to the public perception that all magicians are the same. If the guy charging $10,000 is supposedly the same as the guy charging $500, why pay extra?
The brand of the magician is what determined whether he or she would be booked over someone charging less. Continue reading Branding Like a Magician