WASTING AWAY — HOW JIMMY BUFFETT TURNED A SONG INTO A $600 MILLION BUSINESS

WASTING AWAY — HOW JIMMY BUFFETT TURNED A SONG INTO A $600 MILLION BUSINESS

Jimmy Buffett found a niche for his authentic music and channeled all of his energy to serving that market. He was only successful because the core of his message is authentic. In the same way, we can all better sell our personal brands by being more authentic and not worrying about how everyone in the world will like us. Continue reading WASTING AWAY — HOW JIMMY BUFFETT TURNED A SONG INTO A $600 MILLION BUSINESS