Marketing is a complicated aspect of business. Behind the college courses and beautifully designed how-to books is a profession that encompasses many other genres and practices. With everything that goes into marketing, it is truly a form of art in and of itself.
But this isn’t how it’s presented in schools. Marketing is taught as some sort of cold, analytical procedure that involves sitting behind a screen for eight or more hours each day, comparing key words for the most optimized search engines and maxing out Facebook and Google ad campaigns.
This has created a generation of marketing professionals that are very good at the analytics of their jobs but lack an understanding of the nuances of human nature. They can perfectly build a canvas but don’t have the skills to paint an image of beauty. Continue reading Marketing: Expectation vs. Reality
You have an idea for a short story. You grab your notebook and pen, outline your idea, and write it down. Once you manage to squeeze out a first draft, you begin editing it and really make it something magical. At the end, you have an amazing short piece of literature that you want to share with the world.
So you log on to your blog and put your story on the front page. You even make a nice graphic to add as the cover art for your story and catch eyes. Now that it’s up and public on your blog, you share it on your one to three chosen social media channels.
You’ve done everything by the book, but somehow no one visits your site to read your blog. It’s not even getting many likes on social media.
This is because, despite doing everything else right, there’s a lot of noise on social media from other creatives doing the exact same thing. So in order to get your work noticed, you need to promote it Continue reading Promoting Art on Social Media