If you think content marketing is confusing, you’re not alone. It’s hard to define, harder to implement well, and easy to fail.
That’s because content marketing is more storytelling than marketing. It requires you to create a compelling story for your customers in a way that you aren’t used to yet.
This guide will outline exactly what you need to do to become a storyteller and win at content marketing. Continue reading What is Content Marketing?
The best marketers know they they need to be fearlessly creative to get their brand noticed.
With inbound marketing, marketers are revolutionizing the way brands present themselves by creativng unique content that drives potential customers to them, instead of just paying for expensive ads and hoping for the best.
Nearly every business and personal brand can benefit from inbound marketing and imbue their unique personality into these marketing efforts. Continue reading Inbound Marketing and the Creative Mind