What is Content Marketing?

What is Content Marketing?

If you think content marketing is confusing, you’re not alone. It’s hard to define, harder to implement well, and easy to fail.

That’s because content marketing is more storytelling than marketing. It requires you to create a compelling story for your customers in a way that you aren’t used to yet.

This guide will outline exactly what you need to do to become a storyteller and win at content marketing. Continue reading What is Content Marketing?

Boundaries & Creativity

Boundaries & Creativity

A writer with a blank page can dream up the greatest story ever told; or he can write an exhilarating history of America’s advancement into the west; or he can leave the pages blank with words and simply fill them with pencil sketches.

The options are limitless. And this leads the writer to writer’s block. He has so many directions to choose from that he never gets started. Continue reading Boundaries & Creativity

5 Ways to Think Creatively in the Office

5 Ways to Think Creatively in the Office

Creative thinking is a lot like running: if you want to hit your mile time, you need to put in the effort through training. Training in the gym allows a runner to bring those skills to the track. Similarly, training your creative mind outside of work will help you bring new ideas to your team.

I’ve read a lot of blog articles and books about this, and there are a ton of things that can help with creative thinking! Almost so much, in fact, that it can be overwhelming.

Here are the 5 things that have worked for me, and that will certainly allow you to bring creative thinking to your team and see the results. Continue reading 5 Ways to Think Creatively in the Office

Why I Read Every Morning

Why I Read Every Morning

The habit of reading is a common trait among the most successful people in history. Yet it’s something that can easily be tossed aside for more important tasks. What I have found is that, if I don’t get my reading done first thing in the morning, I won’t read at all during the day. But this morning ritual of reading helps to set the tone for the rest of my day and gives my brain the boost it needs to handle unknown tasks that always seem to come along. Continue reading Why I Read Every Morning

Creating a New Show

Creating a New Show

Putting authenticity into your work has been at the core of my blog articles. It is when we see ourselves as unique individuals that true creativity can begin. Recently, I have been putting my words into effect with the creation of my new show, Creative Conjuring. Here is how I did it. Continue reading Creating a New Show

The Personal Brand

The Personal Brand

Just as the most important part of a picture is the frame, so too is the most important part of a business person the personal brand. The frame is how the world views an artist’s picture; the personal brand is how the world views the efforts of a person. And yet so many neglect theirs everyday. Continue reading The Personal Brand

Developing Your Creative Confidence

Developing Your Creative Confidence

One of the most sought after traits in CEOs is creativity. This is because it’s so rare to find someone who is not only truly creative, but who has the confidence to share it.

Think of your favorite celebrity CEOs: Elon Musk, Mark Zuckerberg, Richard Branson. These executives aren’t just businesses geniuses, they’re prime examples of how powerful confidence is.

In order to develop creativity, confidence has to also be built up. Continue reading Developing Your Creative Confidence