The naming a brand process can be difficult and scary; after all, the name is one of the single most important decisions you can make for your brand! Each year, the markets and algorithms change, so don’t get stuck using last year’s brand naming strategy! Hear are the 6 key steps you need to know for the 2020 brand naming process. Continue reading How to Name Your Brand in 2020
A magician on stage doesn’t just mystify us with card tricks; every aspect of the show is designed to create an aura of mystery that stays with us long after the curtains are drawn.
In business, some of the most successful companies have used the same strategy. They create a lore around their products that elevates them above the rest and stands out in our minds. Continue reading The Magician Onstage
Brands are created by experts at a company’s headquarters to sell their products.
College-educated men and women pour over thousands of numbers in an attempt to figure out just what kind of brand their customers want to buy from.
But what if, instead of this classic image, the brand was created by a magician?
Magicians have historically created, well, magical brands. This was born out of necessity due to the public perception that all magicians are the same. If the guy charging $10,000 is supposedly the same as the guy charging $500, why pay extra?
The brand of the magician is what determined whether he or she would be booked over someone charging less. Continue reading Branding Like a Magician