Your 2020 TikTok Marketing Strategy

Your 2020 TikTok Marketing Strategy

Social media marketing changes on a near-daily basis, and TikTok is the newest addition.

You may have heard about brands jumping into TikTok marketing, but you have no idea where to start. In fact, is TikTok even worth it?

The answer is yes! I know how challenging it can be to design a strategy around a completely new app. That’s why I’ve put together this crash-course to guide you through your TikTok content strategy. Continue reading Your 2020 TikTok Marketing Strategy

What is Content Marketing?

What is Content Marketing?

If you think content marketing is confusing, you’re not alone. It’s hard to define, harder to implement well, and easy to fail.

That’s because content marketing is more storytelling than marketing. It requires you to create a compelling story for your customers in a way that you aren’t used to yet.

This guide will outline exactly what you need to do to become a storyteller and win at content marketing. Continue reading What is Content Marketing?

The Virtue of Silence

The Virtue of Silence

“The Sound of Silence” was a hit song for Simon and Garfunkel decades ago. Recently, the rock band Disturbed had success with a cover of the song.

But what does silence sound like? It may sound like an oxymoron, but the truth is that it’s so hard to identify silence in today’s world.

Silence isn’t just the absence of audible noise; it’s the absence of all noise, including information bombarding our eyes.

There’s no better way to see this than social media. Apps like Facebook, Twitter, and Instagram are platforms for people to talk non-stop, always throwing noise around. It turns us all into town criers. Except most of the noise on these sites is nonessential.

Silence is so important in today’s world because it gives us a chance to turn away from all of this noise — the relentless town criers — and turn our attention inward.

This in and of itself is perhaps the reason why silence is so hard to achieve. We are forced to look at ourselves without any distractions. Continue reading The Virtue of Silence

Inbound Marketing and the Creative Mind

Inbound Marketing and the Creative Mind

The best marketers know they they need to be fearlessly creative to get their brand noticed.

With inbound marketing, marketers are revolutionizing the way brands present themselves by creativng unique content that drives potential customers to them, instead of just paying for expensive ads and hoping for the best.

Nearly every business and personal brand can benefit from inbound marketing and imbue their unique personality into these marketing efforts. Continue reading Inbound Marketing and the Creative Mind

How to Write a Letter

How to Write a Letter

In an era of instant communication, writing letters can seem archaic. However, letters have proven to withstand the test of time, while emails and text messages are ephemeral.

A handwritten letter is an incredibly personal gesture that the recipient can cherish for a lifetime.

Writing letters comes with plenty of amazing benefits that surpass any form of digital communication.

To help you master this writing form, here is everything you need to know to write a meaningful letter that will leave lasting impressions. Continue reading How to Write a Letter

How Magicians Control your Thoughts

How Magicians Control your Thoughts

“Think of a card.” Sounds like an simple, fair question, right?

But what if the magician can actually force you to think of the card he wants you to?

Marketers do this all the time to sell their products. They use advertising and PR to make us think we want a product or service that we don’t need, and may not even want.

It’d be no exaggeration to call it mind control.

I tried this out on stage. I flipped a card over in the deck and attempted to force someone to think of it, the same way a PR professional gets you to think of a company.

The only question is: Did it work? Continue reading How Magicians Control your Thoughts

How to Journal

How to Journal

If there is one habit that countless successful people across all industries throughout history have practiced, it’s probably a habit worth trying. I’m not sure how many habits meet this criteria, but certainly the most common is keeping a journal.

A journal has been by the side of history’s most successful and creative men and women, and still continue to be a cherished friend of many world leaders, CEOs, and artists. Continue reading How to Journal