Branding Like a Magician

Branding Like a Magician

Brands are created by experts at a company’s headquarters to sell their products.

College-educated men and women pour over thousands of numbers in an attempt to figure out just what kind of brand their customers want to buy from.

But what if, instead of this classic image, the brand was created by a magician?

Magicians have historically created, well, magical brands. This was born out of necessity due to the public perception that all magicians are the same. If the guy charging $10,000 is supposedly the same as the guy charging $500, why pay extra?

The brand of the magician is what determined whether he or she would be booked over someone charging less. Continue reading Branding Like a Magician

The Personal Brand

The Personal Brand

Just as the most important part of a picture is the frame, so too is the most important part of a business person the personal brand. The frame is how the world views an artist’s picture; the personal brand is how the world views the efforts of a person. And yet so many neglect theirs everyday. Continue reading The Personal Brand

WASTING AWAY — HOW JIMMY BUFFETT TURNED A SONG INTO A $600 MILLION BUSINESS

WASTING AWAY — HOW JIMMY BUFFETT TURNED A SONG INTO A $600 MILLION BUSINESS

Jimmy Buffett found a niche for his authentic music and channeled all of his energy to serving that market. He was only successful because the core of his message is authentic. In the same way, we can all better sell our personal brands by being more authentic and not worrying about how everyone in the world will like us. Continue reading WASTING AWAY — HOW JIMMY BUFFETT TURNED A SONG INTO A $600 MILLION BUSINESS

Promoting Art on Social Media

Promoting Art on Social Media

You have an idea for a short story. You grab your notebook and pen, outline your idea, and write it down. Once you manage to squeeze out a first draft, you begin editing it and really make it something magical. At the end, you have an amazing short piece of literature that you want to share with the world.

So you log on to your blog and put your story on the front page. You even make a nice graphic to add as the cover art for your story and catch eyes. Now that it’s up and public on your blog, you share it on your one to three chosen social media channels.

You’ve done everything by the book, but somehow no one visits your site to read your blog. It’s not even getting many likes on social media.

This is because, despite doing everything else right, there’s a lot of noise on social media from other creatives doing the exact same thing. So in order to get your work noticed, you need to promote it Continue reading Promoting Art on Social Media