After over a decade of economic growth, you, the class of 2020, will be leaving school and entering into the workforce during a recession. As the unemployment rate skyrockets amid the Covid-19 epidemic, many students set to graduate next month will likely be spending a lot more time at home than they hoped for.
Here is what the class of 2020 can do to optimize their time in quarantine. Continue reading What the Class of 2020 Needs to Hear
Social media marketing changes on a near-daily basis, and TikTok is the newest addition.
You may have heard about brands jumping into TikTok marketing, but you have no idea where to start. In fact, is TikTok even worth it?
The answer is yes! I know how challenging it can be to design a strategy around a completely new app. That’s why I’ve put together this crash-course to guide you through your TikTok content strategy. Continue reading Your 2020 TikTok Marketing Strategy
Ever since the advent of the internet, traditional shops have been dying off. These shops have blamed the internet as their downfall. But the internet isn’t an enemy; it’s a powerful tool that every business has access to. Here are some ways where your business can make the jump online with little to no time and money investment. Continue reading How the Internet can Save Shops
The naming a brand process can be difficult and scary; after all, the name is one of the single most important decisions you can make for your brand! Each year, the markets and algorithms change, so don’t get stuck using last year’s brand naming strategy! Hear are the 6 key steps you need to know for the 2020 brand naming process. Continue reading How to Name Your Brand in 2020
This blog is about creativity in the corporate setting, but when you think of the typical highly-creative people from recent history, you might think of people who don’t seem to care how they dress. In fact, dressing well could be seen as a way to kill creativity!
I’m here to tell you that that is completely false. Dressing well does not kill creativity, but enhances your image and gives your creative ideas more authority. But dressing well doesn’t always mean dressing formally. Continue reading What You Wear Matters
A magician on stage doesn’t just mystify us with card tricks; every aspect of the show is designed to create an aura of mystery that stays with us long after the curtains are drawn.
In business, some of the most successful companies have used the same strategy. They create a lore around their products that elevates them above the rest and stands out in our minds. Continue reading The Magician Onstage
Brands are created by experts at a company’s headquarters to sell their products.
College-educated men and women pour over thousands of numbers in an attempt to figure out just what kind of brand their customers want to buy from.
But what if, instead of this classic image, the brand was created by a magician?
Magicians have historically created, well, magical brands. This was born out of necessity due to the public perception that all magicians are the same. If the guy charging $10,000 is supposedly the same as the guy charging $500, why pay extra?
The brand of the magician is what determined whether he or she would be booked over someone charging less. Continue reading Branding Like a Magician
Just as the most important part of a picture is the frame, so too is the most important part of a business person the personal brand. The frame is how the world views an artist’s picture; the personal brand is how the world views the efforts of a person. And yet so many neglect theirs everyday. Continue reading The Personal Brand
Jimmy Buffett found a niche for his authentic music and channeled all of his energy to serving that market. He was only successful because the core of his message is authentic. In the same way, we can all better sell our personal brands by being more authentic and not worrying about how everyone in the world will like us. Continue reading WASTING AWAY — HOW JIMMY BUFFETT TURNED A SONG INTO A $600 MILLION BUSINESS