Marketing is a complicated aspect of business. Behind the college courses and beautifully designed how-to books is a profession that encompasses many other genres and practices. With everything that goes into marketing, it is truly a form of art in and of itself.
But this isn’t how it’s presented in schools. Marketing is taught as some sort of cold, analytical procedure that involves sitting behind a screen for eight or more hours each day, comparing key words for the most optimized search engines and maxing out Facebook and Google ad campaigns.
This has created a generation of marketing professionals that are very good at the analytics of their jobs but lack an understanding of the nuances of human nature. They can perfectly build a canvas but don’t have the skills to paint an image of beauty. Continue reading Marketing: Expectation vs. Reality
In sports, the home team usually has the advantage. They know the nuances of their turf better than the opposing team; they are comfortable playing and have their own routine to follow; the fans in the seats are overwhelmingly on their side and will do whatever it takes to throw the other team off their game. The home team has the advantage.
Facebook is not your home turf. Neither is TikTok, LinkedIn, or Medium. These are important tools that every business should be utilizing, but when you begin to rely too heavily on any of them, you set yourself up for disaster. Instead of relying on these artificial turfs, it’s better to keep the battleground in-house and build your own stadium. Continue reading The Importance of Building Your Own Channels
After over a decade of economic growth, you, the class of 2020, will be leaving school and entering into the workforce during a recession. As the unemployment rate skyrockets amid the Covid-19 epidemic, many students set to graduate next month will likely be spending a lot more time at home than they hoped for.
Here is what the class of 2020 can do to optimize their time in quarantine. Continue reading What the Class of 2020 Needs to Hear
Social media marketing changes on a near-daily basis, and TikTok is the newest addition.
You may have heard about brands jumping into TikTok marketing, but you have no idea where to start. In fact, is TikTok even worth it?
The answer is yes! I know how challenging it can be to design a strategy around a completely new app. That’s why I’ve put together this crash-course to guide you through your TikTok content strategy. Continue reading Your 2020 TikTok Marketing Strategy
If you think content marketing is confusing, you’re not alone. It’s hard to define, harder to implement well, and easy to fail.
That’s because content marketing is more storytelling than marketing. It requires you to create a compelling story for your customers in a way that you aren’t used to yet.
This guide will outline exactly what you need to do to become a storyteller and win at content marketing. Continue reading What is Content Marketing?
Ever since the advent of the internet, traditional shops have been dying off. These shops have blamed the internet as their downfall. But the internet isn’t an enemy; it’s a powerful tool that every business has access to. Here are some ways where your business can make the jump online with little to no time and money investment. Continue reading How the Internet can Save Shops
The best marketers know they they need to be fearlessly creative to get their brand noticed.
With inbound marketing, marketers are revolutionizing the way brands present themselves by creativng unique content that drives potential customers to them, instead of just paying for expensive ads and hoping for the best.
Nearly every business and personal brand can benefit from inbound marketing and imbue their unique personality into these marketing efforts. Continue reading Inbound Marketing and the Creative Mind
The naming a brand process can be difficult and scary; after all, the name is one of the single most important decisions you can make for your brand! Each year, the markets and algorithms change, so don’t get stuck using last year’s brand naming strategy! Hear are the 6 key steps you need to know for the 2020 brand naming process. Continue reading How to Name Your Brand in 2020
This blog is about creativity in the corporate setting, but when you think of the typical highly-creative people from recent history, you might think of people who don’t seem to care how they dress. In fact, dressing well could be seen as a way to kill creativity!
I’m here to tell you that that is completely false. Dressing well does not kill creativity, but enhances your image and gives your creative ideas more authority. But dressing well doesn’t always mean dressing formally. Continue reading What You Wear Matters
A magician on stage doesn’t just mystify us with card tricks; every aspect of the show is designed to create an aura of mystery that stays with us long after the curtains are drawn.
In business, some of the most successful companies have used the same strategy. They create a lore around their products that elevates them above the rest and stands out in our minds. Continue reading The Magician Onstage