How Magicians Control your Thoughts

“Think of a card.” Sounds like an simple, fair question, right?

But what if the magician can actually force you to think of the card he wants you to?

Marketers do this all the time to sell their products. They use advertising and PR to make us think we want a product or service that we don’t need, and may not even want.

The whole industry of public relationship management is based around this! Indeed, this is what public relations is all about.

It’d be no exaggeration to call it mind control.

I tried this out on stage. I flipped a card over in the deck and attempted to force someone to think of it, the same way a PR professional gets you to think of a company.

The only question is: Did it work?

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